Fill your gym with paying clients.
We're Lean Labs — a growth partner for gym & PT owners. You get a tailored plan and pricing built around your gym, then we install the course, 1-on-1 coaching, system implementation and ongoing strategy to add 30+ paying members in 90 days.
400+ gym owners scaling with us
Trusted by gym owners across 12 countries
Who we are · What you get
Lean Labs is a growth partner for gym & PT owners.
We don't sell a one-size-fits-all package. After a free audit call we build you a tailored plan with custom pricing, then deliver any combination of the four services below. Here's exactly what you get and when it arrives after payment.
Tailored Growth Plan & Pricing
After a 30-min discovery call we send you a written growth plan, a 90-day roadmap, and a custom price for your engagement. Pricing is tailored — no fixed packages — based on your gym size, market and goals. You only pay once you've reviewed and accepted the plan.
- Free 30-min audit call (no payment required)
- Written plan + custom quote delivered in 48h
- Choose any combination of the 4 services below
The Course — Self-Paced Academy
15 in-depth lessons across 5 modules covering offer design, paid ads, organic & local growth, sales scripts, and retention. Includes ad templates, scripts and SOPs you can copy-paste. Lifetime access plus all future updates.
- Login emailed within 24h of payment
- Lifetime access to all 15 lessons + templates
- Updated quarterly with new ad creatives & scripts
1-on-1 Coaching
Private weekly or fortnightly coaching calls with a Lean Labs strategist. We review your numbers, fix bottlenecks, and build the next 2 weeks of action with you. Includes Voxer/WhatsApp access between calls for fast feedback.
- Booking link sent in your fulfilment email
- Weekly or fortnightly 45-min Zoom calls
- Direct messaging access Mon–Fri
Done-With-You System Implementation
Our team installs the CRM, ad accounts, lead forms, follow-up automations and onboarding sequences inside your business. You watch, approve and own everything — we just do the heavy lifting so you're live fast.
- Kickoff call within 3 business days
- CRM + automations live in 10–14 days
- Loom walkthroughs of every system handed over
Ongoing Strategy & Retainer
After launch we keep optimising: monthly ad reviews, offer iteration, sales call audits, and quarterly growth planning. Cancel any time after the first 90 days. Best for owners who want a strategic partner, not just a course.
- Monthly strategy report + Loom review
- Ad creative refreshes every 30 days
- Quarterly in-depth growth planning session
1 · Apply
Submit the form below. We reply within 1 business day to book your free 30-min audit call.
2 · Get your plan & price
Within 48h of the call you receive a written plan and a custom quote. No payment until you accept.
3 · Pay & receive
Course access in 24h · Coaching booking link in 24h · System implementation live in 10–14 days.
The reality
Most gyms don't have a marketing problem.
They have a system problem.
Without Lean Labs
- Inconsistent leads — feast or famine months
- Discounting just to get bodies through the door
- No clear process from lead → trial → paying member
- Burning out doing sales, training, and admin yourself
With Lean Labs
- Predictable pipeline of high-intent leads every week
- Premium pricing — clients who actually stay
- A repeatable sales script that converts 40%+ of trials
- Systems that run without you in the room
The Lean Labs method
Three pillars. One unstoppable gym.
SYSTEMS
The lead-gen, follow-up, and retention engines that run 24/7 — even while you're coaching.
TOOLS
Plug-and-play CRM, ad templates, sales scripts, and onboarding flows. Done-for-you.
PROCESS
A repeatable, measurable client journey from cold ad to long-term high-paying member.
The 5-step process
From empty floors to a fully-booked gym.
The exact roadmap our gym owners follow to add 30+ paying clients in 90 days.
Audit & Positioning
We diagnose your gym's offer, pricing, and messaging — then reposition you as the #1 choice in your local market.
Launch the Lead Engine
Deploy our proven Meta + Google ad templates with the exact targeting and creative that books trials at $4–$12 each.
Convert with the Sales OS
Plug in our CRM, follow-up sequences, and 7-minute consultation script that converts 40%+ of trials into paying members.
Retain & Multiply
Onboarding, retention rituals, and referral loops that turn members into evangelists — driving 30%+ of growth for free.
Scale & Systematize
Hand off the process to your team. You step out of the day-to-day and become the owner — not the bottleneck.
Real gyms. Real numbers.
The proof is in the numbers.
"We went from 38 members and panicking about rent to 112 members and a 4-month waitlist. The systems are genuinely plug-and-play."
"I stopped running discount promos and doubled my prices. Lean Labs taught me to sell transformation, not sessions. Best investment I've ever made."
"Booked 31 trials in our first 30 days using their ad templates. The CRM and follow-up sequences alone paid for the program 10x over."
What's inside
Everything you need to scale to 100+ members.
No theory. No fluff. Just the systems, tools, and process — installed in your gym in under 14 days.
- 12-week Systems · Tools · Process curriculum
- Done-for-you ad templates (Meta + Google)
- Plug-and-play CRM with follow-up automations
- Sales scripts, trial flow & onboarding playbooks
- Weekly group coaching with the Lean Labs team
- Private community of 400+ growing gym owners
- 30-day Pipeline Guarantee — booked trials or your money back
Average ROI: 11.4x in the first 90 days. Most owners cover the program in their first month.
Questions?
Frequently asked.
How long until I see new members?+
Most gyms book their first 10–20 trials within 14 days of launching the ad engine. New paying members usually start landing in week 3.
I'm a small gym — will this still work?+
Yes. Lean Labs was built specifically for boutique gyms, CrossFit boxes, and personal training studios with 20–200 members. Smaller gyms typically grow fastest.
Do I need to know marketing or tech?+
Zero experience required. Every system is plug-and-play with step-by-step videos. Our team installs the CRM and ads with you on a 1:1 onboarding call.
What if it doesn't work for me?+
We offer a 30-day Pipeline Guarantee: if you implement the system and don't book qualified trials in your first 30 days, we'll refund every penny.
How much time will it take each week?+
About 3–5 hours/week during the first 4 weeks of setup. After that, the systems run themselves and you'll save 10+ hours/week on admin and sales.
Ready to fill your gym?
Apply for your free 1:1 growth audit. Limited spots each week.
Apply for free audit